Leveraging Customer Lifecycles to Grow Business Value

Jeremy Glass - Monday, March 05, 2012

Ever wondered how you can squeeze more value out of your existing customers? Savvy marketers can easily maximise their customer lifetime value by understanding and leveraging the customer lifecycle and adopting a more customer focused strategic approach to communicating with their customers.  

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Top Tips for Effective Email Creative

Jeremy Glass - Wednesday, February 29, 2012

As competition in the email marketing space increases with the rising use of email as a measurable and engaging marketing platform, it's becoming more and more critical to outshine the competition. You only have to look at your own inbox to realise that it's a fairly busy place. Each email is competing for your attention and the same is true for your customers' inbox.  

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The Digital BluePrint

Jeremy Glass - Monday, October 10, 2011

You don't build a house without an architect's drawing. We don't create digital marketing communications without a BluePrint. 

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