Ever wondered how you can squeeze more value out of your existing customers? Savvy marketers can easily maximise their customer lifetime value by understanding and leveraging the customer lifecycle and adopting a more customer focused strategic approach to communicating with their customers.  

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A recent study by Forrester Research revealed that 45% of surveyed CMOs facing budget cuts said they had cut expenditure on traditional marketing (branding, advertising, print, TV, magazine and radio) because they 'can't track the results.' /p>  

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As competition in the email marketing space increases with the rising use of email as a measurable and engaging marketing platform, it's becoming more and more critical to outshine the competition. You only have to look at your own inbox to realise that it's a fairly busy place. Each email is competing for your attention and the same is true for your customers' inbox.  

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